A viral salad recipe on Tik Tok that created a shortage of cucumbers

Iceland’s supermarkets are facing a peculiar crisis. Following a viral Tik Tok trend, there is a phenomenal increase in demand for cucumbers and supermarkets are scrambling to supply them.

Demand for cucumbers skyrocketed when social media influencers in Iceland, a small Nordic country in Northern Europe, started sharing a salad recipe based on cucumber, sesame oil, garlic, rice vinegar and chili oil. Icelandic farmers’ association Horticulturists’ Sales Company (SFG) told that the recipe has become such a hit that the country’s farmers are struggling to keep up with growing demand for cucumbers.While supermarket chain Higkop has questioned the link between demand and the trend, it has admitted that cucumber purchases have more than doubled.

SFG’s marketing director said that farmers in Iceland were unable to meet the increased demand from consumers, but he hoped that supply would return to normal “in a week or so”.

Christine Linda Svensdotter, SFG’s marketing director, said the salad recipe had proved to be “really popular” and that other ingredients or condiments added to the salad were selling accordingly.However, this viral trend has its roots in Canada, where tic-tac-toker Logan Moffat has shared recipes for making cucumber salads using different ingredients. And that is why they are called ‘cucumber cow’ or kherewala.

He begins many of his videos with the phrase, ‘Sometimes you’re full with just one cucumber. ‘Logan Moffat has over 5.5 million followers and has been sharing cucumber recipes almost daily since July. It seems that their techniques, and particularly the cucumber techniques, have won over consumers in Iceland. They usually use sesame oil and rice vinegar, but sometimes they recommend adding cream cheese, avocado, and even smoked or baked salmon.Despite the influencer’s massive online popularity, Icelandic experts are reluctant to associate the country’s cucumber shortage with their videos.

While the company’s food product manager, Wagner Bergeson, said sales of ingredients such as sesame oil and some other spices in its stores had ‘doubled’. However, he said that the current shortage of cucumbers is not only due to the Tik Tok trend.

SFG’s Christine Linda Svensdotter has also expressed some doubts about this and said that other factors are responsible for this shortage of cucumbers. He said that some cucumber growers at this time of the year replace their plants that stop producing more.

In addition, schools are reopening after the summer holidays, putting additional pressure on supplies.”Everything is happening at once,” Christine Linda Svensdotter said, but she said social media trends are also contributing factors.”It’s the first time we’ve had such a shortage,” Christine Linda Svensdotter said, adding that if the trend was popular at the beginning of summer when cucumber production was at its peak. It wouldn’t have happened either.Christine Linda Svensdotter told the BBC that farmers in Iceland produce around six million cucumbers. Keep in mind that the population of Iceland is about four hundred thousand (393,600).Despite Iceland’s harsh climate, they are proud of the amount of fresh fruit and vegetables they grow.

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